Posted: Thursday, October 5, 2017 6:16 PM
Do you want to change the world? We do, too.
The energy market is roughly 4 trillion globally, and solar penetration is less than 1. But just one hour of sunlight, if harnessed, could power the entire world for a year. We have the opportunity to completely change the way energy is produced, distributed and consumed on a global scale, and we're looking for talented, committed people to help us drive our growth and achieve our goals.
SunPower is a global solar energy solutions company with a rich heritage of pioneering the best energy technologies in the world. Our solutions are unrivaled in terms of long:term reliability, efficiency and guaranteed performance, and our company is unmatched in terms of global reach and scale. Through design, manufacturing, installation and ongoing maintenance and monitoring, SunPower provides its proprietary, world:record efficient solar technology to residential, commercial and utility customers worldwide.
SunPower is changing the way our world is powered every day with a brilliant, passionate and driven team of more than 7,000 in North America, Europe, Africa, Asia and Australia. In an industry that is reshaping the world's energy future, there's no better place to be than SunPower.
We believe that our employees create our brand : with each project, each communication, each task completed and each interaction. Experience is critical to SunPower in regards to not only our customers but also our employees and dealer partners. As such, we strive to hire candidates that are service focused. The experience we would expect the ideal person to deliver is:
SUMMARY OF ROLE
SunPower is looking for an experienced digital analytics leader to define and build the discipline of web analytics at SunPower. The ideal candidate will be strategically minded and will excel at leveraging analytics to answer key business questions and guide our digital strategy. We are looking for an outstanding communicator with the self:confidence to work comfortably with senior levels within the organization, and the ability to build alignment through collaboration in a cross:functional, matrixed environment.
In this role you will:
:Establish the long:term analytics strategy and plan for SunPower that enables customer and business optimization across our digital platforms
:Lead analysis and reporting across segments and regions
:Define corporate wide digital KPIs and metrics
:Architect SunPower's digital analytics platform, including identifying and implementing key tools and technology
:Drive A/B testing strategy through collaboration with digital marketing and segment marketing teams. Devise and conduct A/B and multi:variate test plans, analyze results and suggest opportunities for improvement
:Partner with digital team on analytics tracking implementation and QA
:Collaborate with the segment marketing and marketing automation teams to oversee the analytics implementation of new campaigns, emails and landing pages
:Produce weekly and monthly analyses of site performance and oversee the production and distribution of regular, standard reports via Tableau
:Define and create web analytics reports to identify improvements of website structure, content and call:to:actions that increase lead generation
:Manage, prioritize, and respond to ad:hoc requests for product performance analysis from internal stakeholders and product teams
:Support marketing forecasting by providing macro level trends and patterns
:Manage off:shore and on:shore analytics resources and vendors
RELATED EXPERIENCE AND EDUCATIONAL REQUIREMENTS
:Bachelor's degree (MBA preferred)
:8 : 10 years of experience in digital analytics, testing and digital infrastructure
:Experience with the Adobe Marketing Cloud Suite of products
:Experience with tag management solutions
:Ability to translate a high:level business questions into detailed analytic approaches and methodo
• Location: East Bay, Richmond
• Post ID: 82523082 eastbay