Home > Oakland/East Bay jobs > Oakland/East Bay management/professional

Posted: Friday, March 2, 2018 11:29 PM

Job Description
Marketing Director

- Designs and executes communications programs that align with business objectives and will drive engagement with members and staff
- Coordinates internal and external communication regarding products and services offered that drive increased market penetration and enhance the consistency within the credit union; Will partner with various departments and may recommend marketing activity based on research and evaluation of surveys, focus groups and metrics
- 30%; Develop and implement an integrated strategic communications plan to advance the awareness and broaden the visibility of the Credit Union's programs and priorities to member, staff and the general public
- 20%; Identify challenges and issues faced by the organization. Work with management and staff to improve internal and external communications opportunities and solutions and define consistent and clear message across all channels.
- 20%; Put communication vehicles in place to create momentum and awareness as well as test the effectiveness of communications activities; create online content across multiple channels that engages audience segments and leads to measurable action.
- 15%; Manage the development, distribution and maintenance of print and electronic communications including, but not limited to, staff newsletters, Internal knowledge base platform, training videos, surveys and website to ensure information is consistent.
- 10%; Promote a culture of high performance and continuous improvement that values learning and commitment to providing quality to members and staff.
- 5%; Maintain standards, policies and processes in alignment with strategic vision of the Credit Union.
Performance Measurements:
1. Provide direction and recommendations to management, based on current research data, regarding market strategies, staff needs and directions the credit union should take.
2. Assist with the achievement of the credit union's planned market share, assets, loans, and other product/service objectives, meeting the credit union's growth objective with consistent communications across all channels.
3. Provide informed, professional, accurate service and support to all associates that will communicate member needs and product feedback .
4. Accomplish all assigned projects according to policy and procedures, keeping management informed of any key issues.
Knowledge, Skills and Abilities:
- Experience: Five years to eight years of similar or related experience.
- Demonstrated ability to develop and execute communications programs internally and externally.
- Education: BA/BS degree in Communications, PR, Journalism, Marketing or related field.
- Interpersonal Skills: Highly collaborative style; experience developing and implementing communications strategies. Work may involve motivating, influencing or training others. Strong
interpersonal skills and ability to confidently provide advice and guidance that reflects the understanding of the business and leadership style.
- Other Skills: Solid understanding of key industry trends.
- Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities.
- Demonstrated understanding of technology platforms used by the Credit Union.

Work Schedule: 8am - 5pm Monday thru Friday
Location: Pleasanton, CA
Salary: up to 95K DOE

Why Kelly ?

At Kelly Services , we work with the best. Our clients include 95 of the Fortune 100 companies, and more than 70,000 hiring managers rely on Kelly annually to access the best talent to drive their business forward. If you only make one career connection today, connect with Kelly.

About Kelly Services

As a workforce advocate for over 70 years, we are proud to directly employ nearly 500,000 people around the world and have a role in connecting thousands more with work through our global network of talent suppliers and partners. Revenue in 2016 was $5.3 billion. Visit and connect with us on Facebook , LinkedIn and Twitter .
Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females, Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is committed to employing a diverse workforce. Equal Employment Opportunity is The Law.

Kelly complies with the requirements of the Fair Chance Initiative. A conviction record does not automatically bar individuals from employment.

Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task


• Location: Dublin, East Bay

• Post ID: 98306522 eastbay is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018