Posted: Tuesday, March 6, 2018 11:19 AM
Work Area: Marketing
Expected Travel: 0 : 10
Career Status: Professional
Employment Type: Regular Full Time
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device : SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
Senior Product Marketing Manager (Product Marketing Sr. Specialist)
As you know, SAP's vision is to help the world run better and improve people's lives.
As THE cloud company powered by SAP HANA(R), SAP is a market leader in enterprise application software, helping companies of all sizes and industries Run Simple.
We empower people and organizations to work together more efficiently and use business insight more effectively. SAP applications and services enable our customers to operate profitably, adapt continuously, and grow sustainably.
At SAP, we believe in the power of collaboration and empower our employees to perform at their best in an environment that encourages free and open expression of ideas. Here, you work alongside creative thinkers who share your interests, while turning big ideas into reality for our customers. With innovative job training, mentors to help you grow, and the flexibility to balance your work and personal life, you're able to build your career. It's no wonder that some of the sharpest minds from around the world are working for a company that is consistently recognized as a global top employer.
PURPOSE AND OBJECTIVES
Here at SAP Digital Interconnect we provide intelligent interconnect services and LoB products that connect 99.9 of consumers around the world : anyone, anywhere, anytime. We have launched several LoB products (providing duty of care to employees for planned and unplanned disruptions, IoT connectivity, applications that engage developers, authentication, programmatic interfaces). These products and solutions require quick time to value for the customer, and subsequently processes in place to deliver this requirement and expectation.
As a product marketing expert, the focus will be on bringing new products and solutions to market. They will lead initiatives on marketing strategy including demand generation. Putting together a positioning framework and creating strategic activities (digital marketing, events, content, etc) is an important part of the role. A background in the space of business continuity, emergency notification, IoT, developer ecosystem is an important asset, but not required. Taking the feedback from customers and building new use cases and roadmap items along with positioning new products and solutions within existing customers is also part of the scope.
EXPECTATIONS AND TASKS
Within our product group to enable best in class customer adoption our Go:to:Market and Sales business processes you will:
generate leads and work with sales teams on pricing, positioning, and overall strategy
go:To:Market strategy enablement, developing strategic sales plays in the risk notification, emergency alert, IoT, messaging, and developer ecosystem space
strategic planning for positioning at events, digital marketing activities, lead generation
assume a creative role in creating customer:facing content that can help customers improve time to value
be a point of contact for internal and external stakeholders
develop skill and competency on latest solutions and technologies relevant for internal sales processes
be involved in product management lifecycle of bring
• Location: East Bay
• Post ID: 98780452 eastbay